Now that 'new year new me' is almost over, it's time to turn your attention from your client's health, to your own business'. For the first month of 2020, we've decided to have a look at gym and personal training websites and how we can improve them. Below are 11 websites from the North West, ranked by our chosen metrics; speed, SEO and accessibility before the overall rank at the end.
Speed
Speed is one of the most important metrics for websites. Apart from slow load times annoying users and turning them to competitors, speed is one of the most principal factors for Google's ranking algorithm (which decides how high on the search results your website shows). One full second can decrease your site's conversion rate by up to 70%!
| ********************************** | 8.90 |
| ***************************************** | 13.20 |
| *************************************** | 15.20 |
| *************************************** | 15.40 |
| ************************ | 17.70 |
| *********************************** | 26.60 |
| **************************** | 28.60 |
| *************************** | 33.40 |
| *********************** | 35.10 |
| ***************************** | 41.90 |
| ********************************** | 51.40 |
SEO
Search engine optimisation (SEO) is the method that's used to increase a website's position on search engine result pages. Put simply, the better optimised the website, the higher it ranks and the more visitors it receives.
| ***************************************** | 78.00 |
| *************************************** | 82.00 |
| *************************** | 82.00 |
| *********************************** | 91.00 |
| **************************** | 91.00 |
| ********************************** | 100.00 |
| *************************************** | 100.00 |
| ************************ | 100.00 |
| *********************** | 100.00 |
| ***************************** | 100.00 |
| ********************************** | 100.00 |
Accessibility
Accessibility is about designing websites which are usable to all users, including those with disabilities. In addition to making your website usable for more people and on different types of devices, accessibility is another important factor in SEO and ranking highly in search engines.
| *************************************** | 60.00 |
| *********************************** | 64.00 |
| *************************** | 71.00 |
| *********************** | 71.00 |
| ***************************************** | 75.00 |
| **************************** | 76.00 |
| ********************************** | 79.00 |
| *************************************** | 79.00 |
| ********************************** | 90.00 |
| ***************************** | 91.00 |
| ************************ | 93.00 |
Overall
The overall score takes the three above metrics into account, along with many others, giving a general idea of how well the site performs for all types of users.
| *************************************** | 9.00 |
| ***************************************** | 10.00 |
| ********************************** | 17.00 |
| *********************************** | 18.00 |
| *************************** | 22.00 |
| *************************************** | 24.00 |
| **************************** | 25.00 |
| ************************ | 29.00 |
| *********************** | 30.00 |
| ***************************** | 38.00 |
| ********************************** | 39.00 |